At the start of the year I set myself a few goals for 2011 and I felt a need to audit myself on them to see how I’m doing and where I’m falling behind. So without much further ado (I always wanted to say that);
1) Try as much coffee as possible.
Though it’s hard to measure such a goal in real terms I’ve definitely had a good crack at this one, a few favourites for the year for me thus far are Rwanda Musasa, Peruvian Verde Cusco, Bolivia San Ignacio and Ethiopian Ogawa. I’m looking forward to seeing a few old favourites returning in 2011 to see how they’ve changed aswell.
2) Work towards my own operation or work in/with people with a similar goal.
Currently I’m in the same position I was 3 months ago, however as I’m still presenting the cafetieres and writing tasting note sheets for them aswell as running a monthly coffee evening I feel my goals are becoming more formed, I’m learning a great deal about the palettes of other people and learning how to present things better. I’m hopeful that these skills will pay off when I take the plunge.
3) Share great coffee with more people and continue helping to educate consumers about what is possible.
(I’m starting to realise my goals have a bit of redundancy in them.)
The combination of the coffee evenings and the monthly cafetiere is helping me attain this and a great deal of the customers are looking to learn more and engage with myself and the coffee. When a customer nails a descriptor that I haven’t mentioned or nods toward a preference of an origin country I feel immensely proud and impressed. Due to the positive feed back I’ve received I feel more willing to go for coffees that are a bit more ‘out there’ and I have generally been rewarded. One thing I’ve learnt in the last few months is not to ever under-estimate your audience.
4) Give the UKBC my all.
I feel I did. I intend to give my UKBC 2011 experience a full write up very shortly but in the mean time I would just like to confirm I’m happy with my position and offer my congratulations to John Gordon who’s ingenuity this year left me awe-struck.
5) (Not specifically 2011 but within a longer time frame) Visit a producing farm, and possibly participate in the harvest.
Unfortunately this goal remains purely speculative for the time being but it remains one I aim to achieve.
6) Blog more!
Actually I think I’m going to reassess this goal and retcon it to ‘Blog more productively’. I’ve got a few blog posts in the draft stages but I don’t feel they are worth submitting for a variety of reasons and I would certainly rather publish content that is productive in some manner, either in generating thought/debate or at the very least expressing myself in a concise and definite way.